Welcome to Heart It Communications!
Heart It Communications offers freelance marketing communications, copywriting and personal branding services. I view these areas as being seamlessly part of the one objective – to create brand consistency and authenticity.
Congruence is the key to engagement with potential clients. You can have a state of the art website and active social media program but if your personal presentation is not of the same standard, it is very hard to secure business in a networking situation. I believe your message needs to be both VISUAL and CONTENT needs to be backed by research and experience.
My name is Sharon Smith and I developed a unique communications organisation. I identified a gap in the market for small to medium companies seeking the skills of a freelance marketer without the desire to add to headcount. With a strong background in luxury wholesale marketing and lifestyle journalism, I am regularly commissioned to write pieces on fashion, design and industry trends, interview designers, event reportage and press releases.
My research and descriptive skills have been honed over 18 years through my career in Marketing Communications for luxury brands and as a fashion journalist. These skills have enabled me to present new product collections to media, to develop catalogues of products for publishing and to create exciting content for blog posts and articles. By focusing on Lifestyle, Fashion, Design and Beauty, I am able to develop innovative copy that best reflects the brands’ tone to their audience.
I have also delivered my personal branding presentation at workshops, conferences and to professionals seeking an edge in a tough economy.