Personal/Corporate Branding – Your Image is a Key Part of Your Message Heart It Communications advocates Personal Branding: by marketing yourself in the right way both visually and with your content, you are guaranteed to attract quality clients. By presenting the “best”, most authentic version of you, you will exude confidence and authority. Grooming, wardrobe maintenance and selecting the right accessories all play a part in instilling clients with confidence that you and your business are experts in that field. I recommend a regular health check of your company’s branding and image to ensure your promotional materials and presentations are consistent with your sales’ pitch. Finding The Right Items to Add To Your Professional Image The old adage of either having time or money is true! Whenever I have been overcommitting myself to work, I suddenly need a new coat or a dress for a particular occasion. It takes time to trawl through websites and to visit stores on a quest. When assessing your business wardrobe – consider tailoring for fit and repairs, consider colour trends to modernise classic suiting and focus on your business accessories: Business Card Holder, Covers for iPads, iPhones or Blackberries, wallets/purses, briefcases and handbags, umbrellas, coats, scarves, gloves, belts, pens and also grooming – hair and personal grooming, teeth whitening and more all work to enhance a confident professional – so you can get on with business. Heart It Communications Personal Styling & Luxury Goods Retail Experience As an additional service to our core clients seeking expert fashion advice, Heart It Communications offers a personal/corporate branding service. My retail experience includes working as a Special Events Beauty Advisor for Estee Lauder, and a Sales Assistant at Cue, accessories store Ohh La La!, General Pants, and at department stores, Myer and David Jones. My Marketing Communications career was forged working for brands including Maurice Lacroix timepieces, Dolce & Gabbana eyewear and more. Through this mix of retail/wholesale accessories experience, I have developed a strong understanding of what suits different lifestyles, shapes, colouring and what shall provide a realistic investment to your image. Additionally, unlike many stylists available in retail centres today, I have had both corporate and freelance business experience and understand the difference in dressing for an AGM vs a media showing for fashion magazines. The Physical Then The Wardrobe Starting with the basics, updates to hairstyle, eyewear, grooming/cosmetics, jewellery and dental are recommended. From there, we build on what is already available – perhaps a day spent culling inappropriate/dated items from your wardrobe is all you need to kickstart your refreshed personal image? The Styling Process A quick survey is completed to ascertain what it is that you need, what you already have, brands and styles you like and body shape and size, then we work to your budget to seek out garments or accessories that meets your criteria. Whether it is seeking a statement bag to make an impression, to a stylish trench or blazer or even comfortable jeans for a classic off-duty look. We do the onerous leg work. You will receive a report with an overarching breakdown of seasonal trends and colours. You will receive a spreadsheet with images, a break down of recommendations and how they meet your brief (pros and cons), prices and store locations, both online and at retail. From assisting mothers who work part time to look more modern, confident and put together for school runs to boardroom meetings, to women entrepreneurs who want an edit of what is available in store without dealing with pushy sales assistants seeking commission. Heart It Communications Meets Your Brief and Works Within Your Budget. Whether Gucci, David Lawrence or Big W fits the bill, we can make the most of your figure and make you feel and look great and better reflect your personal branding -a polished version of you – wearable, contemporary, appropriate and fresh. If you would like a more personal experience, we can visit the shortlisted boutiques together or you can make the journey at a personally convenient time.
Heart It Communications is available to deliver Personal Branding presentations to your workplace,conference or workshop – P.O.A.
* Corporate/ Personal Branding Services available from as little as $60 per hour, with a minumum of two hours per appointment.