Heart It Communications boasts a strong copywriting background, with contributing pieces created for various on and offline publications. With a unique background as the fashion writer for optical industry trade magazine, mivision, distributed across Australia, NZ and Asia, I honed my copywriting skills interviewing designers, reporting on trends and events and travelled globally representing media at various launches and tradefairs. Copywriting includes developing press releases, website content, articles and features, sales & m,rekting training material, blogs and online marketing activities, online boutique copy and more.
Providing freelance copy writing to SMEs, I have delivered website copy for marketers and professional service industries and press releases and fashion reportage for several high profile fashion and marketing agencies.
The Heart It Communications Difference
The quality of your content is essential, and while a picture may tell a thousand words, engaging copy that appeals to your demographic will ensure “Add to Cart.” There are many “pens for hire” who understand how to write a captivating press release or describe a new lipstick however if they do not have the context – the brand aspiration, the competition, an understanding of distribution strategy and the reportage skills to tease out some stories on how the product came to be then, they can only plagarise the material you provide in your brief. There are many creative and advertising agencies offering a full service to a broad list of clients, including corporate, government, FMCG and creative industries. When they are all things to all people, their skills need to be generalist too. By engaging a highly experienced fashion and lifestyle journalist witha senior marketing communications background, you are investing in expertly written copy for your website, catalogue or blog post which will actively engage your audience and generate sales and enquiries. Available at an hourly or daily rate, and negotiable for longer term projects.
* Copywriting Services from $50 per hour / $250-$350 for a Press Release/ web copy page (depending on research/time required and number of draft edits)
$400 Daily Rate and Projects POA