The Designer Rugs Story
From Designer Rugs modest inception in the mid-1980s, the brand has been instantly recognisable for their extraordinary attention to detail and passion of its design team. A family business, its global profile has been fostered through their foresight to not only offer breath taking rug designs within their in-house collections, but to seek out partnerships with designers at the top of their game within the arts, fashion, design and lifestyle arena. It has been these unique collaborations with artists as diverse as indigenous artist Minnie Pwerle, the legacy of Wedgwood, and the Hollywood glamour of Catherine Martin, that have captivated both commercial and private clients. Their roll call of internationally acclaimed designer partnerships has the industry hotly anticipate who will be next to work with Designer Rugs.
Managing Director, Yosi Tal states “Our business is not just about rugs on the floor,” adds Yosi. “It’s about design edge. It’s about uniqueness. It’s about the standard of work that we do – both with our collaborators and our in-house designers.” He explains that his team have an “emotional connection to the product.” Yosi and his colleagues are clearly passionate about what they create. Designer Rugs have custom-made rugs for the Business Class lounges of Australia’s national airline, Qantas. It has supplied designer creations to the W Hotel in Florida and it counts Westfield, Google, Microsoft, Coca Cola and Walt Disney amongst its clients.
Designer Rugs early days were marked by some spectacular opportunities. Designer Rugs was commissioned by Australia’s St Patricks Cathedral in Melbourne to create a custom made rug to commemorate Pope John Paul II’s Australian visit. Shortly after this opportunity, was the commission from Australia’s Parliament House, Canberra to design a custom made rug for Queen Elizabeth’s Bicentennial visit to the Nation’s Capital. The 1980s also saw the first of many dynamic collaborations in association with leading designers, commencing with exclusive ranges by Annie Georgeson, John Coburn and Jimmy Pike.
Building on the momentum of their commercial custom work, Designer Rugs developed custom rugs for The Australian Embassy in Tokyo and Paris, and the Australian High Commission in Hong Kong. Additionally, a creative collaboration with celebrated architect Harry Seidler saw Seidler become a brand ambassador. The 1990s saw the expansion of Designer Rugs’ showrooms into Melbourne and the introduction of more spectacular collaborations with Australian artists including Simon Palmer and fashion designer, Linda Jackson.
Designer Rugs commenced an ongoing relationship with the International School of Colour and Design through the launch of ‘Art on the Floor’ student rug competition. association through TAFE NSW’s student design competition ‘Floored’, which aims to educate and promote excellence in surface design. A series of rugs were designed for the Biennale of Sydney and placed in various locations throughout the city.
The 2000s saw the expansion into New Zealand and Queensland along with major commercial projects including The Grand Hyatt in Melbourne and Laucala Island Resort Fiji which commissioned over 60 rugs for their six-star exclusive resort, owned by Red Bull’s Dietrich Mateschitz.
They say good things happen in threes. Further developing Designer Rugs collaborative collections, fashion designer Akira Isogawa’s range was so successful that he has since crafted three exclusive ranges, as have iconic Australian accessories brand, Dinosaur Designs, Cloth and Catherine Martin. A limited edition collection by Wedgwood was launched in the presence of special guest Lord Wedgwood. Other designer collections have been released, drawing on the diverse talents of Greg Natale, Alex Perry, Camilla and Easton Pearson.
Designer Rugs continues mentoring emerging talent, with the development of their Evolve Awards industry design competition. The ‘ID Collection’ was released featuring designs from finalists, winners and judges.
All designs by Designer Rugs are exclusive. Ranges include contemporary and traditional hand tufted and hand knot rugs in New Zealand wool, wool blends, viscose and pure silks. Selected New Zealand wool products in the collections are ‘Green Star’ rated.
Designer Rugs has built its reputation on its unsurpassed collections of rugs and on creating unique and inspirational custom-made rugs. The talented design team collaborates closely with each client through every step of the custom-made process to ensure their vision is realised. Production time is particular to each project and rugs can be delivered worldwide.
* Official press release commissioned by LSquaredINK on behalf of client, Designer Rugs